| 1 |
Digital Marketing Fundamentals |
- Introduction to Digital Marketing
- Traditional vs Digital Marketing
- Marketing Funnel
- Branding Basics
- Market Research
|
5 |
2 |
7 |
- Understand digital marketing ecosystem
- Identify target audience
- Build marketing strategy
|
| 2 |
Website Creation using Bootstrap |
- HTML & CSS basics
- Bootstrap Grid System
- Components (Navbar, Cards, Forms)
- Responsive Design
- Landing Page Creation
|
4 |
10 |
14 |
- Create responsive websites
- Use Bootstrap components
- Design landing pages
|
| 3 |
SEO (Search Engine Optimization) |
- On-Page SEO
- Off-Page SEO
- Keyword Research
- Google Search Console
- Technical SEO Basics
|
5 |
6 |
11 |
- Optimize websites for search engines
- Perform keyword research
- Improve rankings
|
| 4 |
Content Marketing with AI |
- Content Strategy
- Blog Writing
- AI Content Generation
- Prompt Writing
- Content Calendar
|
4 |
6 |
10 |
- Create SEO content
- Use AI tools for content
- Build content calendar
|
| 5 |
Social Media Marketing |
- Facebook Marketing
- Instagram Growth Strategy
- LinkedIn Marketing
- YouTube Basics
- Social Media Analytics
|
4 |
6 |
10 |
- Run social media campaigns
- Analyze engagement
- Build brand presence
|
| 6 |
Google Ads & Paid Marketing |
- Google Ads Setup
- Search Campaign
- Display Ads
- Budget Planning
- Conversion Tracking
|
3 |
6 |
9 |
- Create ad campaigns
- Optimize ROI
- Track conversions
|
| 7 |
Email Marketing & Automation |
- Email Marketing Basics
- Mailchimp Setup
- Funnel Automation
- AI Email Writing
- Lead Generation Strategy
|
2 |
5 |
7 |
- Create email campaigns
- Automate funnels
- Generate leads
|
| 8 |
AI Tools for Digital Marketing |
- AI for Ads Copy
- AI for Social Media Posts
- AI Image Generation
- AI Video Scripts
- AI Analytics Tools
|
3 |
5 |
8 |
- Use AI for automation
- Create marketing creatives
- Improve productivity
|
| 9 |
Analytics & Performance Tracking |
- Google Analytics
- Traffic Analysis
- Conversion Metrics
- A/B Testing
- Reporting
|
2 |
4 |
6 |
- Analyze website traffic
- Measure performance
- Create reports
|
| 10 |
Final Project – Live Campaign |
- Bootstrap Website Deployment
- SEO Optimization
- Social Media Campaign
- Google Ads Campaign
- Performance Report
|
0 |
8 |
8 |
- Run complete campaign
- Generate leads
- Present reports
|
| Total Duration |
32 |
58 |
90 |
- |
